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Using Request Parameters to increase customer engagement

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Monitoring and tracking user information at every stage of the sales funnel is vitally important for your business. It gives you the insight you need to understand behavioural patterns and buying motivations, making it easier to convert users into long-term customers. This process can be made easier using request parameters.

The problem facing many companies is that it often requires a lot of custom coding created by a developer, which is not something every business has access to in terms of physical and financial resources.

However, there is an exciting new solution that will make the process much easier, that we can now offer to our clients. This is called Request Parameters and it will provide support with:

  • Adding a hidden field to your capture form, enabling you to group together leads based on the individual campaign, source or any other metric you need.
  • Personalising the thank you page with a customised message for the individual user.
  • Pre-populating form content when you are sending out marketing emails

Absolutely no code is needed when using Request Parameters, making it easy to set-up and manage these important tasks and more.

How does Request Parameters work?

There are four simple steps involved with setting up a Request Parameter on WordPress:

  • Click on the dynamic icon underneath an Elementor widget field
  • Go to Site and then select Request Parameters
  • Next, choose type – this will be either Get, Post or Query Var
  • Lastly, type in the parameter name and the set-up is complete

This will allow you to pass the value of the request parameter and choose to display it on-screen or send it through a form. We’ve put together a handy example below:

Type you details into the form and see what happens:

Try it out, you can submit the form as many times as you like

The ultimate aim is to create a more personalised experience for customers and improve user engagement with your communication tools. It could make all the difference when it comes to converting and retaining customers – all without having to pay extra for a developer to code it into your current set-up.

If you need help setting up a request parameter system like this then we’d be happy to help. Please fill out the form on our Contact Us page and we’ll be in touch to discuss further.

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