Time is of the essence when it comes to keeping visitors and potential customers engaged on your website. It only takes a matter of seconds for someone to lose interest if they cannot find what they want quickly, so the layout of the information on your website needs to be carefully designed which is where a Table of Contents (ToC) can come in very useful.
This is especially true for pages with a lot of content that require the visitor to scroll down to find the information they need. To help manage this issue we have a special table of contents widget that makes page navigation quick and easy to help readers find the section of text they are looking for.
Why should you add a table of contents to a web page?
Adding a table of contents to a long form page of content enhances reader engagement and makes it far easier for them to locate and engage with relevant text. Without this in place, they are far more likely to become frustrated and return to search engine results to use another website.
Another benefit of including a table of contents is related to SEO. With the content broken down into clearly divided sections using headers, it becomes easier for search engines to identify and offer to people entering relevant queries. This will lead to more clicks onto your website, where they will spend a longer amount of time and potentially increase your conversion rates.
What features are included the ToC widget?
You have a number of options available to customise the design to fit into your website including:
- Individual headings (H1, H2 etc.)
- List-icon styles
- Smooth scrolling option
- Option to auto-scroll to top of page
- Collapsible content option
- Range of typography styles and colour tones
It works as a simple but effective way to improve the customer experience and to enhance existing SEO set-ups to boost engagement and sales.