Is your website loading too slowly?
Is a lack of optimisation hindering your site’s performance? A slow website is a liability. We’ll implement the right enhancements so your website becomes an asset.
Our Website Optimisation Services
A poorly-optimised website can cost you business. Why invest in a website if it’s not going to generate leads or get your brand noticed? With our website optimisation and performance services, we ensure your website runs to its fullest capacity. We focus on site speed, checking for the following issues:
- High-resolution images that slow your site down
- Bulky Flash content
- Extra, unnecessary coding elements
- Too many ads
- Web hosting service that hampers performance
Our website optimisation also focuses on other areas that help improve overall performance, like search engine optimisation (SEO), copywriting, analytics, web design, web development, and CRO (conversion rate optimisation).
What is Website Optimisation?
Website optimisation refers to the tools and strategies used to improve your website’s performance. Your website performance is measured by the amount of traffic, the number of conversions, and revenue. One of the most important parts of website optimisation and performance enhancement is SEO. SEO focuses on ranking your website pages highly on search engine results pages (SERPs) and making your website generally more visible.
While SEO is crucial to site performance, it’s only one aspect of optimisation. There’s also technical performance and conversion rate optimisation.
Technical Website Performance
Technical website performance refers to the structural parts of your website that help it run. Site speed, analytics, UX (user experience) design, and mobile optimisation are all examples of technical website aspects that need your attention. We’ll bring the technical components of your site up to speed, improving usability and helping your site rank more highly.
Conversion Rate Optimisation
Conversion rate optimisation, or CRO, enables visitors to take specific actions on your site. You might want your website visitors to fill out an email opt-in form, or make a purchase. It’s up to you what actions you want visitors to take on your site, but they should always be geared toward adding value to your business. The goal of CRO is to increase the number of visitors who take these actions, or conversions.
You may have seen Google and SEO (Search Engine Optimisation) companies talking about Core Web Vitals over the past few months. Well with good reason.
Our latest on Website Optimisation...
Why Should You Care About Website Optimisation?
Why Website Speed is so important
One important part of website performance is site speed. Speed is a big indicator of usability and has a direct impact on your site’s position in search engine rankings. Think about it – how likely are you to stay on a website if it takes more than a few seconds to load? When your website is running slowly, you’re losing website visitors, potential leads, and customer prospects.
Whatever the cause of your slow website is, we’ll find it and fix it. Creating a beautiful website with responsive design is pointless if visitors are navigating away from your site before it has time to load. That’s why we offer speed optimisation and performance enhancement for websites in addition to design services. We’re in the business of making your website the best it can be.
What Our Clients Say...
John has helped both with a new landing page for a our website and a MailChimp campaign. I’ve been so impressed with his level of detail and professionalism. I will continue to use John for …
John is working for us on several projects at the moment from creating branding for a brand new company and venture of ours to designing email marketing campaigns, Facebook advertising, clever MailChimp pages and the …
With S2Consult being a fast expanding business , John has been brilliant at giving our business a fantastic presence on social media, which we know is a key ingredient to our company’s exposure and in …