Website Optimisation and Performance

Connecting Brands Website Design

Is your website loading too slowly?

Is a lack of optimisation hindering your site’s performance? A slow website is a liability. We’ll implement the right enhancements so your website becomes an asset.

Our Website Optimisation Services

A poorly-optimised website can cost you business. Why invest in a website if it’s not going to generate leads or get your brand noticed? With our website optimisation and performance services, we ensure your website runs to its fullest capacity. We focus on site speed, checking for the following issues:

  • High-resolution images that slow your site down
  • Bulky Flash content
  • JavaScript issues
  • Extra, unnecessary coding elements
  • Too many ads
  • Web hosting service that hampers performance

Our website optimisation also focuses on other areas that help improve overall performance, like search engine optimisation (SEO), copywriting, analytics, web design, web development, and CRO (conversion rate optimisation).

What is Website Optimisation?

Website Hosting Service

Website optimisation refers to the tools and strategies used to improve your website’s performance. Your website performance is measured by the amount of traffic, the number of conversions, and revenue. One of the most important parts of website optimisation and performance enhancement is SEO. SEO focuses on ranking your website pages highly on search engine results pages (SERPs) and making your website generally more visible.

While SEO is crucial to site performance, it’s only one aspect of optimisation. There’s also technical performance and conversion rate optimisation.

Technical Website Performance

Technical website performance refers to the structural parts of your website that help it run. Site speed, analytics, UX (user experience) design, and mobile optimisation are all examples of technical website aspects that need your attention. We’ll bring the technical components of your site up to speed, improving usability and helping your site rank more highly.

Conversion Rate Optimisation

Conversion rate optimisation, or CRO, enables visitors to take specific actions on your site. You might want your website visitors to fill out an email opt-in form, or make a purchase. It’s up to you what actions you want visitors to take on your site, but they should always be geared toward adding value to your business. The goal of CRO is to increase the number of visitors who take these actions, or conversions.

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We can help

Get in touch for an informal chat so we can get to know you and what you’re looking to achieve.




Why Should You Care About Website Optimisation?

It boosts traffic

An optimised website allows you to put your content in front of your target audience and drive more people to your site.

It maximises content ROI

You invest time and resources on your content. See returns on that investment by optimising your website.

It expands brand awareness

Optimisation enhances user experience, which prompts sharing.

it provides insights

See what your visitors are doing on your website with CRO tools, then use those insights to further your optimisation efforts.

It increases lead generation

A small bump in conversion rates leads to more revenue for your business.

Why Website Speed is so important

WordPress Hosting

One important part of website performance is site speed. Speed is a big indicator of usability and has a direct impact on your site’s position in search engine rankings. Think about it – how likely are you to stay on a website if it takes more than a few seconds to load? When your website is running slowly, you’re losing website visitors, potential leads, and customer prospects.

Fortunately, website speed improvements are easy to implement. Before making any changes to your site, we’ll run a full analysis on speed to see where improvements can be made. The reasons behind slow-loading websites are varied, although some of the usual culprits are unoptimised images, JavaScript issues, too many HTTP requests, or lack of caching.

Whatever the cause of your slow website is, we’ll find it and fix it. Creating a beautiful website with responsive design is pointless if visitors are navigating away from your site before it has time to load. That’s why we offer speed optimisation and performance enhancement for websites in addition to design services. We’re in the business of making your website the best it can be.

What Our Clients Say...

Sam Sutherland, S.Two

With S2Consult being a fast expanding business , John has been brilliant at giving our business a fantastic presence on social media, which we know is a key ingredient to our company’s exposure and in …

Lorenzo Luiso, Project Lead, CoolBox Films

John was very easy to work with and we were confident of a good result even after the first conversation. His knowledge and expertise was really brought to the fore in what was a challenging …

Russ Yershon, Connecting Brands

Thank you to John and his team for creating our striking new website! We are immensely pleased with the results and how quickly you were able to get it all up and running for us. …