As a business constantly on the lookout for ways to grow your customer base and engagement with potential new clients, you want to use the most cost effective tools available to you to make that all important first impression.
In an increasingly competitive digital landscape that is becoming more of a challenge than ever before but efficient use of video content could make all the difference.
Why is video content so important when making a first impression?
Using video makes your message easy to understand, entertaining and increases your potential ROI. According to leading digital marketing software creator Hubspot, 97% of marketers feel that videos help customers to understand their products and services.
Avasam, the automated DropShipping platform, put together a great article covering the 100+ video marketing stats you need to know in 2020, and there’s a great section covering where people watch video along with extensive information about each video platform such as YouTube and Vimeo.
In addition to that, in their latest visual networking forecasting and trends index, Cisco predict that by 2021, 80% of all traffic will feature video content of some kind.
Search engines also respond extremely well to videos and see them as valuable pieces of content – which could do wonders for your search engine optimisation.
How to make best use of videos
There are a number of ways you can enhance your current website with video content. In particular, positioning a video on your home page will instantly increase the chances of visitors remaining on the site to explore your services.
Sites we have built for companies such as Presentation Experts, Cool Box Films and Edgware Glazing have all experienced bumps in terms of average visitor time and customer enquiries.
That’s also because our servers feature a large capacity that allows us to embed videos, so you won’t have to worry about the page load speed being slowed down in the process.
Whether you wish to make a promo film specifically for your company, or you are a licenced user of Adobe or Shutterstock and have access to their stock footage, you can easily find the right tone and style to suit your brand. Vimeo also have a new stock video footage feature, with some free options available to choose from.