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Introducing Motion Effects to enhance your brand message

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It’s estimated that visitors to your website will make a snap judgement in as little as 10-20 seconds about whether or not to investigate further or to go to a competitor.

That’s why it’s vitally important to show the value of your brand and service/product as quickly as possible. The good news is you don’t have to spend thousands of pounds making a flashy, over-the-top website to impress visitors. Just the simple use of motion effects on your website can go a long way to making the difference.

What are motion effects?

At their most simple level, motion effects are animated pieces of graphics that add depth to the story being told to the viewer and enhance the way you communicate your message.

It can be anything from fading content in and out as the page moves along, to incorporating an animated background.  

Why are motion effects important?

Motion effects can draw attention, educate and entertain potential customers. They can be used to add a lighter touch to the page, or to guide towards learning more about your service or product.

When used properly, motion graphics will engage with people through the use of subtle but interesting actions and ensure they remain on your site for much longer. This is particularly true for sales landing pages where increasing the conversion ratio is of paramount importance.

What motion effects can we offer?

We will be able to offer a range of motion effects that will enable you to rotate, scroll (vertical and horizontal), tilt, track, scale and blur items on your website.

Of course, not every type of motion effect is suitable for every website, so much will depend on what the page is trying to achieve. They are designed to be complementary tools to enhance engagement, which means they must be carefully used to avoid overloading and distracting the viewer.

Get in touch today to find out more about the motion effects we can integrate into any of your digital channels to help increase your ROI – Contact Us.

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