How to master LinkedIn and use it effectively in your business' marketing mix

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LinkedIn for Business

LinkedIn has firmly established itself as the go-to online business network for professionals and businesses. The key difference between this platform and social media networks is this is strictly work orientated, allowing people to network, job hunt and use the available profiles for lead generation. The network is a goldmine for business who want to source and develop new leads. However, there is an art to doing this correctly to ensure it is productive and not simply spamming as many people as possible and hoping for a return.

Dubbed “Facebook for business” LinkedIn is a professional platform built for recruiters. It can be an amazing investment of your time and energies. This is why:

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