How to master Facebook and use it effectively in your business' marketing mix

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Facebook for Business

Facebook has approximately 2.27 billion worldwide user accounts on their platform. That’s about a third of the world’s population. The scope to market your business here is huge. But, not all of those users are going to be the right fit for your company. In fact, the vast majority of them won’t be. Like any marketing channel, the trick is finding your audience and putting together a strategy that will allow you to maximise your appeal to them.

Like it or loath it Facebook is here to stay and has been a powerful force so far in the 21st century influencing customers, users and even elections. It’s now the largest social media platform and can play a vital role for your business. Here’s why it’s so important:

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