If you want to improve your photography skills for your brand there here are some helpful tips to get you started on the road to taking great Instagram photos.
1. Make good use of light
Lighting is everything when it comes to photography. Daylight is the most flattering, but you don’t want it to be overexposed or too dark to make the image stand out.
When it comes to brand photography, it will help enormously if you can understand how light affects the location you are shooting in.
Take note of where the sun enters the space and how any artificial lighting has a positive or negative effect. Sun in the early morning or evening helps to create a soft glow, while afternoon sun is harsher.
If you are using a smart phone, play around with the focus and settings to see if you can find the right balance to suit.
2. Create depth and dimension
Adding in different textures and layers into the foreground and/or background will make the photo look much more interesting.
It adds depth to whatever it is you are photographing. Instantly it looks more interesting and it makes it easier for the viewer to focus on the main feature in the photo.
3. Take multiple photos
If you are at a live event, it makes sense to shoot a burst of photos instead of just one or two – especially if you are photographing people in action.
This gives you a greater selection to choose from later. It also means you aren’t left with photos of people caught with funny expressions on their face mid-conversation.
4. The third and negative space rules
In photography, the third rule means you divide the frame into three evenly-spaced horizontal lines and three evenly spaced vertical lines. This gives you a nine-part grid. Where the lines cross with each other this gives you a point of focus.
Negative space is the area surrounding the main subject of your photo. It creates breathing room and allows you to emphasise the target object. This means removing clutter and anything that could potentially distract the viewer from engaging with your image.
5. Find the right angle
Take multiple shots from different angles to avoid taking simple dead-on photos. Use surrounding objects to find the right angle and create an interesting image.
But don’t just use a different angle for the sake of it. Think about if going overhead, side-on, diagonally etc. will improve both the image and what you are trying to convey with more clarity.
Want to do more with your Instagram photos?
We operate a full service social media package where we can create and schedule all your posts for you. If you’d be interested in finding out more please contact us.